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shelby mickler
WRITING & EDITING
Odysseys Unlimited
Senior Copywriter
Newton, MA & Remote | Full-time
February 2025 - Present
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Write, edit, and proofread pre-departure documents, tour descriptions, blog posts, newsletters, website copy, print catalog copy, broadcast emails, and other pre- and post-purchase marketing materials
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Pitch marketing ideas and brainstorm projects with the goal to diversify and expand Odysseys' marketing output
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Organize and update pre-departure document contents as needed for tour changes and new year itineraries
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Compose weekly email blasts and blog posts, creating engaging and exciting multimedia content that has received significantly more clicks and unique opens than previous years
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Brainstorm concepts for email blasts and blog posts and manage blast/blog schedules
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Plan and execute quarterly newsletter by proposing ideas, creating production schedule, and communicating with outside firm to create materials
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Track yearly pre-departure document edits, additions, and changes to ensure quality and consistency
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Manage tour director testimonials and photos on the website by adding/updating guest testimonials and requesting headshots as needed
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Operate under strict deadlines with quick turnaround while producing high-quality and accurate materials
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Collaborate with Guest Services, Product Development, and Fulfillment to maintain accurate tour information across all communication/distribution channels
Copywriter
Newton, MA & Remote | Full-time
May 2022 - February 2025
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Write, edit, and proofread pre-departure documents, tour descriptions, blog posts, newsletters, website copy, print catalog copy, broadcast emails, and other pre- and post-purchase marketing materials
-
Pitch marketing ideas and brainstorm projects with the goal to diversify and expand Odysseys' marketing output
-
Organize and update pre-departure document contents as needed for tour changes and new year itineraries
-
Compose weekly email blasts and blog posts, creating engaging and exciting multimedia content that has received significantly more clicks and unique opens than previous years
-
Brainstorm concepts for email blasts and blog posts and manage blast/blog schedules
-
Plan and execute quarterly newsletter by proposing ideas, creating production schedule, and communicating with outside firm to create materials
-
Track yearly pre-departure document edits, additions, and changes to ensure quality and consistency
-
Manage tour director testimonials and photos on the website by adding/updating guest testimonials and requesting headshots as needed
-
Operate under strict deadlines with quick turnaround while producing high-quality and accurate materials
-
Collaborate with Guest Services, Product Development, and Fulfillment to maintain accurate tour information across all communication/distribution channels
Communications Coordinator
Newton, MA | Full-time
June 2019 - July 2020
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Managed a high volume of internal and external email correspondence, ensuring accurate information, quick responses, and excellent customer service to clients and partner organizations
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Prioritized and completed multiple levels of administrative tasks, including mailing documents, writing training guides, maintaining calendars, and updating internal databases
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Composed email templates for mass marketing communications to both customers and partner travel organizations
WriteAtHome, Inc. | Writing Coach
Remote | Contract
August 2018 - June 2021 & August 2023 - Present
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Edit essays by middle and high school students and provide copious written feedback
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Teach students writing mechanics such as grammar, style, voice, and structure through an online portal to improve long-term writing habits
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Maintain communication with students and parents and present solutions to questions and complaints by researching resources
Penguin Random House | Proofreader
Remote | Contract
Active as of September 2021
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Proofread YA novels using Adobe Acrobat
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Follow Chicago Manual of Style and Penguin Random House Young Readers stylebook while editing formatted pages
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Correct and add to style sheet created by copy editor
Books edited:
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Heartbreakers and Fakers by Cameron Lund (November 2020- December 2020)
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The Coldest Touch by Isabel Sterling (June 23, 2021-July 7, 2021)
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Go Hunt Me by Kelly DeVos (January 28, 2022-February 10, 2022)
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Your Lonely Nights Are Over by Adam Sass (January 24, 2023-February 13, 2023)
Clark+Elbing LLP | Proofreader
Boston, MA | Full-time
February 2021 - May 2022
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Proofread published medical patents for errors
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Compared patent documents to confirm accuracy of published patents using USPTO online portal, Private PAIR, and CPi
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Prepared Certificates of Correction for review by legal staff using IPDAS and saved certificates to a content management system
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Collaborate with coworkers to track projects and ensure deadlines are met
Jacksonville University Writing Center
Jacksonville, FL | Part-time
Head Tutor
August 2017 - August 2018
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Managed employee schedules and addressed communications to and from the Writing Center, ensuring the Center's smooth operation
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Presented information sessions and tours to classes and faculty in order to advertise the Writing Center's services
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Listened to and implemented ideas from employees, students, and faculty in order to create a diverse, education-based space
Tutor
January 2015 - August 2017
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Provided one-on-one writing tutoring to peers, including editing papers, brainstorming and outlining, structuring essays, helping with grammar, and developing writing style and voice
Jacksonville University Career Resource Center | Editorial Intern
Jacksonville, FL | Internship
January 2018 - April 2018
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Copy edited and proofread speeches, informational documents, marketing handouts, and training materials to maintain a consistent voice and to correct writing errors
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Edited student resumes and cover letters through one-on-one tutoring
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Collaborated with directors and conducted focus groups to brainstorm event ideas and marketing tactics to attract more student interest to center's services
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Updated and fact-checked informational documents and training materials to present the most current resources
The Navigator | Copy Editor/Staff Writer
Jacksonville, FL | Volunteer
October 2017 - April 2018
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Edited articles and headlines, enhancing writers’ voices and clarifying style
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Improved consistency of AP style and ensured accuracy of facts
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Assisted the editor-in-chief in selecting featured articles
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Wrote bi-monthly columns requiring moderate research under tight word count and deadline constraints
Shmoop University | Consultant Writer
Remote | Contract
May 2015-October 2015
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Wrote college and career based web content using research of industry trends and statistics
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Maintained witty, humorous, and story-based style for articles and followed company style guide
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